After meeting each other at University, Richard Barltrop and Sabrina Brooks both moved to London. Richard started working at Deloitte training for his ACA qualification whilst Sabrina began working in events and marketing. However it wasn't until early in 2017, that they found they were both struggling to find healthy drinks alternatives – but for different reasons. He was undertaking endurance events, while she wanted to avoid alcohol and sugar for medical reasons.
We benefitted from both wanting to start a business that made a positive contribution to the nation's health. Over a few drinks we identified the real lack of diversity and product discovery was within pubs, bars and restaurants across the UK. With Britvic and Coca Cola Enterprises owning 82% market share in this space, we realised we were up against it, however, this domination was precisely the reason we wanted to take on the challenge.
With 21% of the UK population now teetotal (rising to 25% of 18-25yr olds), and as many as 82% of the population aiming to reduce their alcoholic intake over the next year, there is a clear consumer demand for providing choice and new flavour experiences within licensed venues.
We also identified sugar as the biggest barrier in the drinks market. We wanted to create a no guilt, no sugar drink whilst not compromising on flavour!
We decided to focus on four charecteristics to help differentiate us and takle the problem ahead:
ZERO SUGAR - use absolutely no sugar or sweetners in our drinks.
BOLD FLAVOURS - no comprimise here! Whilst taking sugar away, we wanted to retain the bold, spicy, unique flavours we know everyone loves. Definitely NOT a soft choice.
SO SIMPLE - just four elements in making Peel & Spice, helping the consumer know exactly what they are drinking.
ZERO ALCOHOL - use absolutely no alcohol in our drinks, and be proud of that fact. Support an alcohol free movement and use strong flavours to satisfy the boldest of drinkers.
You feel great and energised, with a new lease of life. Don't let the caffeine, sugar and artificial sweeteners rule your blood sugar levels.
With no sugar or sweeteners, our zero GI drinks keep your blood sugars stable and prevent that mid-afternoon crash
You're meeting up with the girls/boys for drinks, but are reducing your alcohol intake - maybe you have a big presentation tomorrow, your religion, you're pregnant (congratulations!), you're designated driver or are conscious of your health.
You shouldn't have to alter your behaviour and should feel just as welcome at pubs/restaurants.
Be proud not to drink, look forward to trying our flavours, don't comprimise your night out. Peel & Spice™ is NOT a soft choice.
There's no excuse not to party into the early hours - no sugar crash, head-banging hangover and fast food craving.
Peel & Spice™ gives the kick, to keep you moving with added Vitamin C to keep you healthy.
No more coca-cola, lemonade and fruit juices. We use unique flavour combinations and health-boosting spices to excite your palate and body
For too long, those who choose not to drink alcohol have been sidelined by choice and social stigma. Our aim is to address this culture by providing further choice in the market.
But....NOT a soft choice
Support bars and restaurants in offering natural, healthy soft drinks - the way they are displayed, served and paired
Once a month we send out information about cool events, special P&S deals and industry related news